One of my goals for this year is to start paying more attention to my creative career, including my social media and online presence. This is when one really starts seeing the buzzwords come up like the one that has become something of an arch-nemesis—”branding”. In my quest for advice about how to create a brand for myself and my business, I’ve uncovered a variety of tips and advice, and the process has become somewhat overwhelming. It’d be one thing if I wanted to do one creative outlet, but I’m interested in art, writing, music, podcasting, content creation, performing arts—encompassing all of that into one “brand” can feel like a challenge of epic proportions.
The easy answer for that is, “Well, Morrigan, you are the brand.” Fair enough, but now here’s the question: how do you form a brand for yourself when you don’t really know who you are?
When you and your creativity are your brand, it’s easy to feel pressured into pigeonholing yourself into a nice, tidy category. I know already that will not work for my personality, nor will that work for my creative endeavors. This is not the universe of Veronica Roth’s Divergent series. We are multifaceted beings, and we are allowed to have eclectic tastes, evolve, and expand. That said, how can we untangle our kaleidoscopic personalities and describe ourselves in the best way possible with a color palette, mission statement, and logo? I’ve yet to figure that out for myself, and no Internet search or self-help podcast can do the hard work of that for me.
At this point, I’m reminding myself that it doesn’t have to be perfect on day one, and that I am allowed to grow and evolve. I would like to hear from you guys: are you feeling the same way about developing your online presence? What do you wish you knew starting out? Please let me know in the comments below!
Thank you for reading, and stay magical, everyone!